UX Research — the Competitors in the Coffee shops mobile apps in the Egyptian market (Competitive Audit)

Talabat and Starbucks Logo

In the Previous articles I went through the discovering of the Egyptian market and I brought some statistics. Hence, I prepared my user persona then I met a potential user and conducted an interview with him and from this interview I derived the empathy map and created the user journey map.

Competitive Audit

As I am only one designer I decided to take 2 competitors only to perform the audit. My goal from the Audit was to know how to present features in the design and explore the market.

Talabat and Starbucks:

My audit covers some points:

1. How do competitors position themselves in the market?
   Talabt : Order food online in Egypt.
   Starbucks: Start the day with great taste.
2. How do competitors talk about themselves?
   Talabt : Medium Company and for every one want to order food and uses technology.
   Starbucks: Large and for upper classes.
3. Competitors’ strengths
   Talabt : User flow & Variaty of restaurants.
   Starbucks: Brand and identity.
4. Competitors’ weaknesses
   Talabt : No good First impression — Accessibility issues — Navigation not smooth.
   Starbucks: Bad User Flow — Accessibility issues.

Gaps & Opportunities

As from studying my Competitors I found a room in the market for another app that will cover the missing points of Talabat and Starbucks:

• They both have an accessibility problem people with special needs will not be able to use their apps.
• No one offering links among local coffee shops and their customers.

Competitive Audit

Resources

1. Talabat (https://www.talabat.com/egypt).
2. Starbucks (https://www.starbucks.eg/en).